NerdWallet: Emails
NerdWallet aims to provide financial clarity for all of life’s decisions. As the lead CRM copywriter, I translated complex financial concepts into clear, engaging email content. I was often tasked with covering the same core topics repeatedly, which required developing fresh, compelling angles to keep the content relevant for our audience. Many of these campaigns led to a 150%+ lift in cost per thousand impressions and a 200%+ increase in revenue.
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