Carvel
Carvel is known for many things: soft serve, Fudgie the Whale ice cream cakes, being named-dropped in Beastie Boys songs and 30 Rock episodes… the list goes on. It’s safe to say people adore this brand, and love to talk about their favorite Carvel memories on the brand’s social channels.
For Father’s Day, Carvel gave fans a chance to win the dad in their lives a personalized video shout-out from Fudgie the Whale—a unique gift for the ultimate Carvel fan. I wrote the copy for all promotional materials, including emails, trivia cards and video scripts.
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