APP, WEBSITE & REWARDS PROGRAM LAUNCH
FAST FACTS
>> 110% increase in rewards program membership
>> 36% lift in digital sales
>> 40% increase in time spent on website
DEEP DIVE
Pei Wei’s online ordering tech stack wasn’t working as efficiently as we wanted it to. Working closely together with our Interactive Designer, Digital Director and IT team, I helped create the new look and feel for our website and mobile app by writing all the copy and working closely together with our UX/UI Designer to design the page layouts and functionality. I also worked with the Digital Marketing & Finance teams to define and map our new rewards program structure. We were able to get a new website, app and rewards program launched in 10 weeks (roughly 2.5 months ahead of schedule). Once these launched, we saw a 110% increase in our rewards program membership over a 12-month period, a 40% increase in time spent on our website, and a 36% lift in digital sales in the first 90 days.
OLO Integration
Our homegrown approach to online ordering was resulting in a poor guest experience and many lost online orders. We worked with OLO to create a seamless solution that included improved UX/UI and direct integration with our mobile app provider. It was such a success, OLO wrote a case study about it.
